What the best way to approach marketing on Reddit, then?Įven if you never plan on business building a presence on Reddit, you should at the very least understand how brands use the platform and inculcate it into your overall social marketing strategy.Īnd if nothing else, Reddit is a brilliant place to conduct market research and maintain a pulse on trends in your industry and beyond.īelow are some ideas for how to use Reddit for business and marketing based on your brand. The takeaway here is that there is a place for businesses on Reddit: you just have to familiarize yourself with the platform prior to posting.
People love using the platform to discuss businesses because all content is authentic and unfiltered (hint: no brands butting in). Oh, and conversations about brands and products are all the rage on Reddit. With advertising partners such as Audi, Poshmark and Adobe, it’s silly to say Reddit is antibusiness. Keep in mind that Reddit boasts its own ad platform and sponsored posts for brands. “Don’t just spam out your links, and don’t blindly upvote your own content or ask anyone else to! Why? Because Reddit is a community, not a platform for self-promotion.” Here’s their “tl dr” to anyone interested in marketing on Reddit: The key is that those businesses need to focus on community relationships and value versus selling. Reddit has no problem with businesses joining the platform. “It’s perfectly fine to be a Redditor with a website, it’s not okay to be a website with a Reddit account.” They just take a firm stance on self-promotion. That’s why many subreddits have explicit rules that restrict advertising.ĭoes this mean that Reddit is against businesses? Absolutely not. Users don’t take kindly to people trying to sell to them without contributing to the community themselves.Īlso, users on Reddit can see through thinly-veiled attempts at promotion and are often hostile toward them. This is especially true on Reddit, a platform that thrives on a sense of community. The challenge of marketing on RedditĪt a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers.īut just like any social network, you can’t just dump a bunch of links on people and expect traction. While the platform is still largely associated with gaming and fandom culture, there are active communities for everything from fitness to beauty and beyond.
While your actual user profile is limited, the ability to “like” (via upvotes) posts, drop comments and publish content is similar to the major social platforms out there.ĭemographically, Reddit’s audience skews on the younger side and is nearly 70% male. Reddit isn’t technically a social media site, although some critics may argue otherwise.
Beyond subreddits such as /r/IAmA (ask me anything) or /r/personalfinance, there are tons of large niche communities such as /r/jellybeantoes which is dedicated to cat paws (and has over 139,000 members, by the way). It’s no exaggeration to say there’s a subreddit for just about everything. The concept of upvote system is simple: the cream (buzzworthy content) rises to the top while downvoted content (often irrelevant, inflammatory or spammy) gets buried.īeyond Reddit’s front page, discussions are separated by individual communities known as “subreddits.” Posts and comments related to that content are then “upvoted” or “downvoted.” In short, users publish content to Reddit in the form of links, photos or videos. The self-promoted “front page of the Internet,” Reddit is basically one-part webform and one-part news site.īut where does all the “stuff” on Reddit come from? What is Reddit, anyway?įair question! To folks who’ve never really navigated Reddit before, the site might look like a hot mess. That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you. If you approach Reddit like the rest of your social presence, you’re going to be disappointed. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. Not to mention that content originating from Reddit tends to score huge numbers on social media. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. If you’re curious about marketing on Reddit, we totally understand why.Īfter all, Reddit is the epicenter of all things viral online.
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